Paint Colors Get Political


In 2017, it looks as if even interior design can’t avoid a bit of controversy.

Pantone might have named Greenery as its Color of the the Year but many paint manufacturers beg to differ. Bucking the system, Benjamin Moore, Glidden, Sherwin Williams and others have added in a few (perhaps more palatable) options to what Pantone calls “a refreshing and revitalizing shade … symbolic of new beginnings.”

The official Color of the Year might be a bit bold for some tastes. But, others might love using it to bring the outside in.

Pantone says it’s “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew,” which is “illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”

The bold and “symbolic color selection” is “a life-affirming shade … emblematic of the pursuit of personal passions and vitality,” according to Pantone.

As seems to happen in the world, there are other opinions to be seen and heard elsewhere. Here are a select few.

For those who want to play it a little less bright, but still want to bring in some drama, there’s Benjamin Moore’s Shadow 2117-30. Subtle and rich, it’s more in tune to the contemporary palette choices here on the East End.

The ambience-setter “ebbs and flows with its surroundings, and light brings it to life,” says Benjamin Moore’s Creative Director Ellen O’Neill. “Indulge your mysterious side. Let Shadow set the mood.”

Toning and cooling it down a bit, Glidden has gone with Byzantine Blue–a mystic, playful and peaceful purple (NOT blue!) which looks particularly great in kitchens, living rooms and bedrooms.


“Take comfort: soothing colors will dominate home decor color trends in 2017,” according to Glidden. The color works best with “concentrated down-to-earth colors that promote a sense of tranquility and wellness, from brown-bag tones and beachy driftwood neutrals to charcoal and gray-infused blues and greens,” reports the paint giant.


And Sherwin-Williams says that it “doesn’t usually like to play color favorites,” but just can’t resist naming its top pick for 2017. Naming Poised Taupe SW 6039 as its Color of the Year, the color “creates a cozy lifestyle and brings a sense of sanctuary into our homes,” according to the paint manufacturer, referencing the Danish word “hygge,” (pronounced hue-gah), meaning “cozy.”

“Our story of taupe is simple,” says Sherwin-Williams. “Earthen brown combines with conservative grey and the result is a weathered, woodsy and complex neutral that celebrates the imperfections and authenticity of a well-lived life.”

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