J. Crew Caught Doing Something Good


After finally sitting down to take more than a cursory glance at the newest lineup of summer periodicals out this past week, I landed upon this in the latest issue of Hamptons magazine. Loved it.

As you might well remember, the East Hampton J. Crew store on Main Street was consumed by a fire back in April. The retail shop at 14 Main will remain closed this season, but a J. Crew pop-up has replaced it on 17 Newtown Lane in the village. The grand opening was yesterday. The national retailer also has a Main Street outpost in Southampton.

The blaze also took out Rowdy Hall, which was shuttered for two weeks but then reopened after the damages were cleaned up. World Pie in Bridgehampton, which was on the receiving end of another raging conflagration–this one right before Memorial Day weekend–is still closed but expected to reopen by the end of the month.

I’m a mom-and-pop shopper wherever I can, but that doesn’t mean that I don’t support good business. Truth be told, I haven’t purchased a stitch of clothing at J. Crew in several years (no boycott or anything, just because) but this small show of support for our local heroes has made an impact. Thought I’d share.

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