Congratulations to one of Southampton’s brightest stars–Art Donovan–whose Steampunk lighting was front and center in the “Epic Night” Bud Light commercial that debuted during the Super Bowl on Sunday.
Aired in the first quarter of the game, the commercial was staged by set decorator Debra Schutt, an Oscar winner for the film “Revolutionary Road,” and was created by BBDO. The ad was filmed last month in the Meatpacking district in Manhattan. A number of Art’s handmade Steampunk, Deco and Artisan lamps were used exclusively to illuminate the downtown hot spot where the young commercial lead first meets a girl who takes him out for one wild night.
The 2-minute spot was one of Budweiser’s most expensive ads ever, costing approximately $16 million for air time alone. The ad was mounted by AB InBev, owner of Anheuser Busch.
I’m so happy for Art and his equally talented wife, Leslie Tarbell Donovan. They are two of my favorite creative people out here on the East End. Learn more about them at
http://www.donovandesign.com and http://www.StagingPlacesSouthampton.com.